Topic: What's it Take

The discussion in other Artists got me thinking about this.

What does it take to become successful in the music industry today? Used to be radio and a record deal. Not so anymore. There are a lot of acts touring and making a living without either today.

My number one prerequisite to success would be talent but it seems that many bands today lack the skills I judge talent by. I look at the success of many of the acts my kids go see and they seem to be atracted by bands that are quirky with very few pop song writing rules followed.

Identifying and  appealing to your niche' is extremeley important. Getting the fans of a certain style of music talking about you. That has been happening a lot in our other artist discussions about Back Door Slam. If they convert everyone of Joe's fans that alone will be enough to keep them working.

What will undoubtly help is getting an even broader fanbase which Joe has managed to do and I believe BDS will do is reaching fans that aren't just into the blues or blues rock. North Mississippi Allstars are a band that has managed to do that. Their fans like what they do and don't even know it is based on the blues.

Being likeable seems to be an important factor in developing fans. Since word of mouth which also travels across the net is so important. If you want to share someone's music with a friend it helps if you not only like their music but you want to see them succeed as well. One of Joe's biggest assets.

Playing festivals with eclectic lineups to me would be very important. I am really looking forward to seeing how Joe goes over at a festival like ACL. BDS played Bonaroo wonder how they went over there.

Being willing to give music away is really important. Using that as a business card almost. Hook them with a song then like a pusher sell them more to feed the habit. Get people to your show because really things are getting back to the basics if you are good enough to play in front of people then they will feed you. Kind of a King Henry the VIII mentality. If you suck you starve.

Re: What's it Take

As was true with comedians a guest spot on the Tonight Show was a booster rocket to launch many musicians careers. Then came MTV, if you got a video in rotation you were on the fast track. Jim, you're right, today it amazes me what sells and what doesn't. Quirkiness is definitely a factor. I'm sure the old adage it's not what you know, but who you know still carries some weight though. Who will be the next big thing? Well your guess is as good as mine.

                                                                                                   Think Green,

                                                                                                   J Dawg

What is success? Is it do yo' own thang, or is it to join the rest?   -Allen Toussaint

Re: What's it Take

It's funny you would post this Jim...a few hours ago, I was watching "Mike and Mike" on ESPN, in the studio as a guest was Darius Rucker of Hootie and The Blowfish...the question was asked how they got their first break...they had there debut album out for awhile and still were relatively unknown....the next thing you know they got booked on David Lettererman on a Friday night...he said by Sat night they were world known!!...if I remember correctly, I believe Joe was due to appear on Letterman awhile back?....anyhow, I absolutely believe if Joe had a spot on there it could happen again...I too have toned down my praise of Joe (on another post of yours)...people have different taste in music, and I seem to go way over the top in my praise of him (this is my wife opinion)...whats it take?....a little luck sometimes?...I dunno

Dave

Re: What's it Take

Shredit wrote:

It's funny you would post this Jim...a few hours ago, I was watching "Mike and Mike" on ESPN, in the studio as a guest was Darius Rucker of Hootie and The Blowfish...the question was asked how they got their first break...they had there debut album out for awhile and still were relatively unknown....the next thing you know they got booked on David Lettererman on a Friday night...he said by Sat night they were world known!!...if I remember correctly, I believe Joe was due to appear on Letterman awhile back?....anyhow, I absolutely believe if Joe had a spot on there it could happen again...I too have toned down my praise of Joe (on another post of yours)...people have different taste in music, and I seem to go way over the top in my praise of him (this is my wife opinion)...whats it take?....a little luck sometimes?...I dunno

Dave

I don't know if Letterman has the power he used to. Back then there wasn't 300 channels to sort through. Sure it would help because Letterman's demogrphic is Joe's. Joe was scheduled for Kimmel during the strike. Same show BDS was on right? An appearance on Letterman or any other late night show would certainly help but Joe is building the foundation for a lasting career. Haven't heard much from Hootie latley. I was kidding Joe about moving to Athens so he could hang with them.

Re: What's it Take

I honestly think booking Joe one The Daily Show with Jon Stewart or The Colbert Report would bring him in more fans than Leno or Letterman.

"And in the end, the love you take is equal to the love you make"

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Re: What's it Take

Well Jim, I've been chewing on this for a while. If I knew "the answer", I'd be rich! It does appear to require certain things be in place, with talent being an assumption. First and foremost EXPOSURE EXPOSURE EXPOSURE as you alluded to in another post. Can't stress it enough. The components of exposure include an active and accessable press agent. (A factor in the BDS success). They made it easy for their Street team members to promote them. That also means a user friendly site like this one. Free download cards that got fans to their website and to i-tunes. Very smart for the younger demographic..and another vital part of it all....maximizing the internet, and willing fans.

I imagine all of that required some $$$..but I'd say it was money well spent. It's lead to tv appearances...priceless exposure. Another smart move when aiming for the younger demographic is festivals. These "kids" don't have the money for 1 act shows. The go for the day long show. There is power in word of mouth and if you can get them talking on any campus, your up another notch!

Then there's "the hook". I use "He played with B.B.King when he was 12", and "He was voted best blues player by the readers of Guitar Player" when I am trying to get a new convert to Joe. It gets their attention, because, again, you just want them to listen once..you KNOW what will follow. Same for BDS..being so young and from The Isle of Man gets attention.

And finally the x factor..the unknown reason..the Holy Grail...fate...luck...call it what you want, just don't try to catch it...It has to find you!   Back to chewing....Cathy

Re: What's it Take

Marketing to your niche.  Marketing and then marketing.

FDOL

Rock On & Keep the FAITH
             It is
Blues From the Bottoms

Re: What's it Take

bigjeffjones wrote:

Marketing to your niche.  Marketing and then marketing.

FDOL

The messiah has surely come, or is he the prophet? Oh what the hell, Mr. Jones knows of what he speaks.

                                                                                                 A Lil' Luck Don't Hurt Either,

                                                                                                 The Dawg

What is success? Is it do yo' own thang, or is it to join the rest?   -Allen Toussaint

Re: What's it Take

Big Dawg, hardly but thanks.  Have you eaten my salsa or hot sauce?  lol

It has prescient powers within.  Joe had the HOTT (no fear) and grew 3 new hairs on each elbow.  Carmine and Rick came up with a lot of kinky uses for this combustible concoction and Bogie just grinned.   

All the biker bodyguards got the Holy Spirit and spoke in Vietnamese.  I could go on and on.

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Rock On & Keep the FAITH
             It is
Blues From the Bottoms