I agree that nearly everything is a matter of choice, Natasha. There just seem to be a lot of people feeling "otherwise" in the UK in 2015. Having had tickets since the day they went on sale, I'm not one of them.
I do take issue with your comment that the UK has caught up with US prices, however. The highest price tickets for The Palace Theatre, Albany on 19th Jan are $145, the Wang Theatre on 21st Jan are $147.95, The Chicago Theatre on 17th April are $145.09, the Orpheum Theatre, Minneapolis on 25th April are $147.34 and The Paramount, Seattle on 14th May are $125, all including fees. The cost of the highest price ticket for the Apollo in London in March is $175, inc fees.
I appreciate that Joe will have higher costs when travelling in the UK and Europe as petrol (gas) prices are $7 per gallon, even after the recent reductions in the cost at the pump. Even if the fans can afford the ticket prices, these high travelling costs are one of the many reasons real music fans in Europe are struggling to get to gigs that aren't in their neighbourhood. Oddly, some in the UK would rather spend >50% of their net salary on property rent or trying to buy a house than going to see Joe.
As you say it all comes down to choice, but that only holds good if one has the net income to start with.
Re the Apollo, although it may be an iconic venue, I agree with Ian that it's a dump, to put it politely.
Ironically, the fact that the four Apollo shows in March haven't sold out yet could be a blessing in disguise. On Friday my line manager came into the office saying he'd just seen a poster for the shows at a mainline train station in London. (Yes, everyone in the office gets the street team treatment ). With all the pushing that these shows are getting in the UK media and at railway stations, it must pique some interest in Joe amongst those that can afford the tickets, even if they previously hadn't heard of him. After all, none of us had heard of Joe before we heard of him!
Phil
Ars Longa, Vita Brevis
“The guy who has helped the blues industry the most is Joe Bonamassa and I would say he is more rock than some rock stuff, so to me blues is whatever you want it to be!”
Simon McBride in my interview with him in Blues Matters! Issue #56