Re: Fender fiasco deja vu ???
Just to play devil's advocate here....
When PRS started making SE models... that was a step in the money hungry, lower quality direction
When PRS started making class a tube maps boutique style and over priced.... hands in more baskets.
When PRS started making high priced acoustics..... hands in more baskets.Is making a GREAT solidbody electric guitar in America "enough" for a company anymore?
I'll also play devil's advocate. I agree that Paul Reed Smith runs a top notch company. His SE line guitars are affordable, well constructed, beautiful, and sound pretty darn good. So I had this discussion with my dad the other day. We were talking about going into the amplifier biz in the future. So I asked what he would charge for a basic build and it was around $1500 to $2000. Problem is 99% of guitar players out there will not spend over $1000 on an amplifier. I've only done it once or twice and I'm a gear NUT. So back to PRS....
The SE line allows average income musicians the opportunity to acquire a quality instrument. Unlike the Epiphone line, the SE line is much more consistant and IMO looks less shoddy.
Now, the takeover of Doug Sewell's amps and then charging $3K + for just a head was a bit much. They DO sound really good (the Dallas...very nice) but grossly overpriced for what they are. He is now offering a "II" line that is more budget minded ($1600-$2000), still a little pricey but much more competetive to other boutique amps out there. I guess my point is that having "hands in baskets" doesn't have to be an evil thing as long as you are going about it the right way. Mr. Smith is just trying to survive and progress his company into new areas. His endorsees are not all household names like Fender requires. David Grissom, Johnny Hiland, and Al Di Meola are all endorsed and honored with their own guitars. Fender seems to go through these periods where they get away from the heart of what Leo originally envisioned for his company. More and more Fender is starting to operate the way they did in the CBS days.