That's cool man! It's always exciting when you start to notice yourself breaking out of a skill level plateau. When I start playing the same licks ad nauseum or sound too much like one guy I'll find inspiration somewhere else. Here are some things that have worked for me in improving my playing:
1) Ditch the pick. Establishing an advanced control over fingerpicking will add a lot of things to the "same old licks" that a pick cannot give you. Most of the greats use their fingers to a great extent.
2) Lose some strings. When I break a string, a lot of times I'll still play the guitar for a while to get out of my comfort zone. Try playing fast runs and chords with a few strings missing! It's eye opening to see what you can do with less "wiggle room" and the option of playing scales in a conventional way. I like to sometime take the A or D string off along with a skinny string such as the B or high E.
3) Using less distortion. Sometimes I like to just plug straight into a clean Fender amp and see how much I can do with just a guitar. We can get so enamoured with effects, distortion, and delay that it takes away from the actual playing. I have been really trying to get the most out of just the guitar lately.
4) Try adding some Classical, Middle Eastern, Country, or Jazz licks into your playing. Sometimes I like to listen to guys like Robben Ford, Larry Carlton, Brad Paisley, Derek Trucks/Jimmy Page (for the Indian flavored stuff), Jeff Beck, and Eric Johnson for their unique takes on the bluesier stuff. Listening to the more conventional guys is great, but I like adding some "spice" to the same old blues pentatonic runs.
5) (What you are doing currently) Learn from people you admire. I love the way my old man approaches the guitar and I try to take as much from him every time I hear him play. He hangs in the pocket well and knows when to push it. Sometimes I feel like I'm always in "GO GO GO" mode. The older/more experienced guys always do this better than the younger gunslingers.
Anyways, I would love to hear your playing man. Good luck honing those chops. Speaking of which mine are getting kind of rusty lately (moving into my new home)...time to hit the woodshed! 
'67 and '74 Fender Twin Reverbs, '74 Marshall 1987 lead mkII, Metro Superlead 100. Pedals from TC Electronic, Ibanez, Dunlop, BK Butler, Electro-Harmonix, Fulltone, Maestro/Gibson, Loopmaster switching, VoodooLab, Boss. Gibson and Fender guitars, Dimarzio pickups.
