Narcissism
The term narcissism refers to the personality trait of self-love, which includes the set of character traits concerned with self-image or ego. The terms narcissism, narcissistic, and narcissist are often used as pejoratives, denoting vanity, conceit, egotism or simple selfishness. Applied to a social group, it is sometimes used to denote elitism or an indifference to the plight of others.
Freud believed that some narcissism is an essential part of all of us from birth.[1] Andrew Morrison claims that, in adults, a reasonable amount of healthy narcissism allows the individual's perception of his needs to be balanced in relation to others.[2]
While most people possess some degree of narcissistic traits, higher levels of narcissism can be dysfunctional, and may be classified as pathologies such as narcissistic personality disorder and malignant narcissism. Psychopathy, as defined by the PCL-R, also contains a narcissistic factor.[3]
Joe's own words...
http://www.youtube.com/watch?v=h-MvF6cYLDo