Joe's "Top Shelf"

I was in Borders over the weekend, looking for a few new cd's.
Blues section, up on the top shelf wired up and ready to listen to: Sloe Gin.
Even though I've listened to this a few (ok, more than a few) times, I had to put the headphones on, cue it up and listen to a couple songs. Of course I made sure Joe was still cued up before I left.
Anyone else seeing Joe on the record store/bookstore playlists?