Hey Joe whats your take on Seymour Duncan Zephyr pickups?

http://www.seymourduncan.com/2011produc … ickups.php

Was just wondering if anybody was brave enough to spend money on this yet?  Seems a bit of bull to me but I've never played them.  I think if I had the chance I'd just go buy another guitar and put copper wire pickups in it.