Jlowther wrote:jim m wrote:OK i saw the email but didn't open it. I did see where Len had shared on his Facebook. I considered the source and shared it to watch the video. I thought that it was a pretty good trade. Share to watch. I thought the marketing idea was pretty ingenious. The link worked for me in Chrome.
I came here and was surprised by the response. Those of you that know me know I pretty much hate JBXP and have been supportive but critical of some of the other schemes. I'm just thankful we still have the forum.
I do however understand how some could be put off by the share mandate to watch. I just have to remember that over the years all kinds of Street Team efforts were tried. Some good some bad. I don't think this is as big a deal as it is made out to be. Might just be that it was an annoyance on top of many recent annoyances and kind of the straw that broke the camels back. Like Stu said he wondered if it was just the mood he was in. I was in the mood to see the video so I shared it and it worked so it didn't bother me a bit.
Totally agree.
BTW I've talked to Brett about it and he assured me it wouldn't happen again and that he's posting it on YouTube on monday!
Good Fix
I am not surprised by the response at all. No. 1 , the execution didn't work for a number of people. Really, it doesn't work with internet explorer? I do find that a big flaw in this marketing campaign. Does that benefit your "ingenious marketing" if you send out something that a number of people are having problem viewing and then to top it off, it's mandatory you have to send it to someone that you probably like and they may not be able to view it as well?
I think these responses are acting as a great FEEDBACK to tell the "marketing people" that sent this out that you need to stop sending this and fix the video before a massive campaign.
If your execution is horrendous that just sunk your so called "ingenious marketing".
No. 2, the other thing some people don't like and I am in this camp, is you can't even view it first before you send it to somebody? If I am your no 1 link to Joe, why would you bypass me to view it first?
I can tell this is very impersonal just by this factor. More impersonal is the "You can't fight us" comment. They were trying to help, not fight you. What kind of customer service is that? If you are seeing a lot of positive coming out of this type of marketing, then why would you have to make a comment like that?
I can see that I wouldn't use this marketing idea just from the responses here.
A number of the biggest Joe fans don't like it. That tells me something.
Bottom Line, they would share it if they can see it first. But they don't want to share something that looks like spam, feel insulted, and they can't watch first. It leaves a bad taste in there mouth.
I want to taste the steak first, not you throw me a bone after.
Share to watch . Ingenious? If I am buying a product, why would I want you to bypass me as a customer? I wouldn't. I want to see the product. If you bypass me for another, maybe you are not interested in my business?
Luckily Joe's forum fans care enough to give you this kind of feedback because they care about him, more human than any marketing.
Other than this, a number of things about Joe's business model have been stellar.
"Holy Toledo" - Bill King "Just Win Baby" - Al Davis "The Autumn Wind" - Steve Sabol