Bjork. Biophilia and Beyond

I don't know whether this goes here or off topics.
I'll start right off by saying Bjork's music leaves me cold, and the reviewer of this whose article I read is in agreement.
The thing is that she has included apps for I-devices with the music that let one interact with visual stimuli and even modify the music as it plays. Kind of a musical game. Is this where pop is headed? 
The article can be read at the Tues. NY Times front page. Available online free. Author Seth Schiesel.
Rick